2021南國書(shu)香節于8月(yue)(yue)20-30日舉(ju)辦。在(zai)常態(tai)化(hua)(hua)疫(yi)情防控下，本屆(jie)南國書(shu)香節采(cai)用“線(xian)(xian)上(shang)線(xian)(xian)下結合(he)、全省各級聯(lian)動(dong)、分散同期辦展(zhan)(zhan)”的形式(shi)開展(zhan)(zhan)，全省范圍內設立的321個分會場(chang)(chang)將同頻(pin)共振，聯(lian)袂唱(chang)響閱(yue)讀(du)協奏曲——超(chao)20萬種參展(zhan)(zhan)圖書(shu)線(xian)(xian)上(shang)線(xian)(xian)下同步展(zhan)(zhan)示(shi)，200多名(ming)文化(hua)(hua)名(ming)家或踏足南粵，或做(zuo)客云端，464場(chang)(chang)次文化(hua)(hua)活動(dong)潤澤(ze)嶺南，一(yi)場(chang)(chang)大(da)眾化(hua)(hua)、多元化(hua)(hua)、立體(ti)化(hua)(hua)的文化(hua)(hua)盛(sheng)宴將在(zai)八月(yue)(yue)盛(sheng)夏掀起滿城書(shu)香。

聚焦(jiao)新時代，透過出版看百(bai)年(nian)輝煌成就

今年(nian)是中國(guo)共產(chan)黨(dang)成立100周(zhou)年(nian)，也是我國(guo)進入(ru)“十四五”規劃(hua)、乘(cheng)勢而(er)上開啟全(quan)面建設社會主義現代化(hua)國(guo)家(jia)新征程、向第二個(ge)百年(nian)奮斗目標進軍的開局之年(nian)。

2021南國(guo)書香節以“閱讀點亮(liang)前行的路”為年度(du)口號，匯集(ji)主題出版(ban)重點出版(ban)物(wu)，在全(quan)省范圍(wei)內(nei)集(ji)中(zhong)展(zhan)示(shi)展(zhan)銷(xiao)習近平新時代中(zhong)國(guo)特色(se)社(she)會(hui)主義(yi)思(si)想出版(ban)成果(guo)，重點展(zhan)示(shi)黨史(shi)(shi)、新中(zhong)國(guo)史(shi)(shi)、改革開放史(shi)(shi)、社(she)會(hui)主義(yi)發展(zhan)史(shi)(shi)等主題出版(ban)物(wu)，展(zhan)示(shi)弘揚民(min)族精神、歌頌改革成果(guo)、宣傳典(dian)型事跡(ji)的優秀作品，為廣大(da)群眾呈現有高度(du)、有深(shen)度(du)的主題佳作。

全省分會(hui)場(chang)同步設立“主題(ti)出版物(wu)(wu)專柜”，開啟線下聯展(zhan)(zhan)，筑成百店百部紅(hong)色經典圖書獻禮方陣，集中(zhong)(zhong)展(zhan)(zhan)示展(zhan)(zhan)銷《習近平談治國理(li)政》《中(zhong)(zhong)國共產黨(dang)簡史(shi)》《新征程(cheng)(cheng)面(mian)對(dui)面(mian)》等重(zhong)大(da)主題(ti)出版物(wu)(wu)和(he)黨(dang)史(shi)學習教育讀物(wu)(wu)，全面(mian)展(zhan)(zhan)示進入新時代黨(dang)和(he)國家各項事業取得的歷(li)史(shi)性成就、發(fa)生的歷(li)史(shi)性變革，回顧百年歷(li)程(cheng)(cheng)，展(zhan)(zhan)現輝煌(huang)成就，引發(fa)廣大(da)群眾共鳴。

同時，各(ge)分會場集中開展主題出版物首(shou)發儀(yi)式、“紅色(se)文化輕騎(qi)兵”、“重溫紅色(se)記憶”等紅色(se)題材(cai)閱(yue)讀(du)互動活動。

吹響集(ji)結號，全省321個分會場聯(lian)展(zhan)聯(lian)動

本屆南國(guo)書香節進一步(bu)深耕全(quan)(quan)民閱(yue)讀，厚植文(wen)化根基(ji)，著力(li)拓寬全(quan)(quan)民參展(zhan)的幅度(du)、延伸全(quan)(quan)民觀展(zhan)的廣度(du)、加(jia)大全(quan)(quan)民優惠的力(li)度(du)、掀起全(quan)(quan)民閱(yue)讀的熱(re)度(du)，立足“挖掘地(di)方優勢、辦出地(di)方特(te)色”，在全(quan)(quan)省(sheng)設(she)置321個分會場。

各分會(hui)場統一(yi)(yi)標識(shi)、統一(yi)(yi)宣傳、統一(yi)(yi)折扣、統一(yi)(yi)氛圍，編織成一(yi)(yi)張廣(guang)泛的、立體的全(quan)民(min)閱(yue)讀服務網，共同吹響“2021南國書香節(jie)”集結號。

全省分(fen)會(hui)場分(fen)布均衡，全面覆蓋市、區(qu)（縣），讓(rang)廣(guang)大群眾(zhong)(zhong)實現零距(ju)離(li)參展(zhan)。展(zhan)覽不僅注(zhu)重主題聚焦，思想引(yin)領(ling)，也注(zhu)重大眾(zhong)(zhong)閱讀，活動互動，只要(yao)廣(guang)大群眾(zhong)(zhong)走進書店，走進圖書館(guan)，就(jiu)可以近距(ju)離(li)參與書香節豐富的閱讀活動。

全省各地分會場(chang)以(yi)新華(hua)書店(dian)、特色(se)書店(dian)為閱(yue)讀發(fa)散點，同(tong)步設置“書香優選”精品出(chu)版物專(zhuan)柜、廣東優秀出(chu)版物專(zhuan)柜、中國(guo)出(chu)版集團優秀出(chu)版物專(zhuan)柜，精選一批大眾精品、暢銷經典、嶺南文(wen)化、地方特色(se)讀物，為廣大群眾提供閱(yue)讀指(zhi)南。

書(shu)店廣泛聯結各(ge)行各(ge)業(ye)，通過閱讀活(huo)動串(chuan)聯起機關、學校、社區、企業(ye)，從(cong)而調動全省各(ge)地廣大(da)群眾參(can)與的積(ji)極(ji)性。

閱讀(du)活(huo)(huo)動(dong)(dong)融合(he)本地特色：廣(guang)(guang)州(zhou)(zhou)市(shi)(shi)推出(chu)“聲入人(ren)心，紅(hong)動(dong)(dong)廣(guang)(guang)州(zhou)(zhou)”——尋找廣(guang)(guang)州(zhou)(zhou)最美(mei)“悅”讀(du)之聲紅(hong)色經典作(zuo)品誦讀(du)；深圳市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)映百年(nian)偉業”黨史(shi)學習教育主(zhu)題(ti)(ti)展(zhan)(zhan)(zhan)；汕頭市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)中(zhong)的鄉村變遷”圖書(shu)(shu)展(zhan)(zhan)(zhan)；佛山市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“閱途，書(shu)(shu)與遠方”基(ji)層文(wen)(wen)(wen)化(hua)巡回(hui)展(zhan)(zhan)(zhan)；河(he)源市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)盲人(ren)聽(ting)書(shu)(shu)、聾啞人(ren)視聽(ting)閱讀(du)活(huo)(huo)動(dong)(dong)；梅(mei)州(zhou)(zhou)市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“南(nan)粵沃(wo)土鑄偉業——中(zhong)國(guo)(guo)共產黨在(zai)廣(guang)(guang)東”圖片(pian)展(zhan)(zhan)(zhan)；惠州(zhou)(zhou)市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“不忘初心，傳(chuan)承薪火”主(zhu)題(ti)(ti)閱讀(du)活(huo)(huo)動(dong)(dong)；汕尾市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)《熱土地上(shang)的紅(hong)飄(piao)帶》新書(shu)(shu)分享會(hui)；中(zhong)山市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)第三屆中(zhong)山市(shi)(shi)經典誦讀(du)活(huo)(huo)動(dong)(dong)線下決賽；江門市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)黨史(shi)、僑史(shi)故事分享會(hui)和僑鄉特色文(wen)(wen)(wen)化(hua)展(zhan)(zhan)(zhan)示活(huo)(huo)動(dong)(dong)；陽(yang)江市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)紅(hong)色主(zhu)題(ti)(ti)紀錄片(pian)展(zhan)(zhan)(zhan)播活(huo)(huo)動(dong)(dong)；湛江市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“唐詩氣度(du)與民族(zu)自(zi)信”“儒家(jia)修身”等主(zhu)題(ti)(ti)文(wen)(wen)(wen)化(hua)講堂；茂名市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香暖山區(qu)”捐書(shu)(shu)活(huo)(huo)動(dong)(dong)；肇(zhao)慶市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)全國(guo)(guo)“兩優(you)一(yi)先”表彰大會(hui)肇(zhao)慶代表閱讀(du)分享會(hui)；清(qing)遠市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“文(wen)(wen)(wen)明(ming)家(jia)風(feng)”書(shu)(shu)法(fa)巡展(zhan)(zhan)(zhan)；潮州(zhou)(zhou)市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“潮心向黨”潮州(zhou)(zhou)黨史(shi)印記(ji)檔(dang)案(an)圖片(pian)展(zhan)(zhan)(zhan)；揭陽(yang)市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香家(jia)國(guo)(guo)情(qing)”讀(du)書(shu)(shu)主(zhu)題(ti)(ti)晚會(hui)；云浮市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香鄉村”公(gong)益贈書(shu)(shu)活(huo)(huo)動(dong)(dong)。

立面觀書(shu)展，線上線下(xia)活動有機融(rong)合

隨著閱讀(du)方式多樣(yang)化(hua)，南(nan)國書(shu)(shu)香節進一步(bu)加強線(xian)(xian)上(shang)線(xian)(xian)下融合(he)，搭建“南(nan)國書(shu)(shu)香節云(yun)平臺”，將線(xian)(xian)上(shang)展(zhan)示、線(xian)(xian)上(shang)銷售(shou)、線(xian)(xian)上(shang)活動、線(xian)(xian)上(shang)公益和線(xian)(xian)下活動有機融合(he)。廣大(da)群眾不僅可(ke)(ke)以(yi)到(dao)分會場線(xian)(xian)下參展(zhan)，也可(ke)(ke)以(yi)通(tong)過南(nan)國書(shu)(shu)香節小程序、羊城書(shu)(shu)展(zhan)小程序，在云(yun)端同享優惠購書(shu)(shu)、參與閱讀(du)活動。

主(zhu)題出(chu)(chu)(chu)版(ban)物(wu)展(zhan)銷、“書香優選”精品出(chu)(chu)(chu)版(ban)物(wu)展(zhan)銷、廣東優秀(xiu)出(chu)(chu)(chu)版(ban)物(wu)展(zhan)銷、中國(guo)出(chu)(chu)(chu)版(ban)集團優秀(xiu)出(chu)(chu)(chu)版(ban)物(wu)展(zhan)銷將在“南(nan)國(guo)書香節”小程(cheng)序(xu)同步上線(xian)(xian)，全(quan)省(sheng)分會(hui)場(chang)同步開設線(xian)(xian)上購(gou)書平臺(tai)，重點依(yi)托“新華(hua)通(tong)讀”小程(cheng)序(xu)，供(gong)全(quan)省(sheng)廣大群眾(zhong)(zhong)在線(xian)(xian)購(gou)書；同時(shi)，數(shu)十場(chang)新書分享(xiang)會(hui)、論壇沙龍、閱讀活動將進行線(xian)(xian)上直播，并(bing)通(tong)過南(nan)國(guo)書香節小程(cheng)序(xu)全(quan)面發(fa)布，讓(rang)廣大群眾(zhong)(zhong)打破距離界限(xian)，實現線(xian)(xian)上參展(zhan)。

今年(nian)南國書(shu)香(xiang)節開啟云(yun)互(hu)動，打造“小書(shu)房(fang)，大世界”云(yun)平臺(tai)，百(bai)(bai)位(wei)名人(ren)作家走進自己的(de)書(shu)房(fang)或特色書(shu)店(dian)，通過云(yun)互(hu)動，向廣(guang)大群眾推薦好書(shu)，共同參與(yu)書(shu)香(xiang)節。來自廣(guang)東(dong)本土的(de)近(jin)百(bai)(bai)名文化名人(ren)、專家學(xue)者、作家、閱讀推廣(guang)人(ren)將下(xia)沉(chen)到(dao)全省(sheng)分(fen)會場開展(zhan)活動，通過講座、對(dui)談、沙(sha)龍、簽售等(deng)形(xing)式，圍繞紅色題材(cai)、嶺南文化、親子教育、生活方式等(deng)內(nei)容，深入書(shu)店(dian)一線，與(yu)廣(guang)大群眾面(mian)對(dui)面(mian)交流。

優惠(hui)遍基層，多措(cuo)并(bing)舉提(ti)高惠(hui)民滲透(tou)力

今年南(nan)國書(shu)(shu)香(xiang)節繼續發揮“全(quan)民閱讀主(zhu)陣地”作用，向全(quan)省廣大群眾推出便民惠(hui)民舉措，通過(guo)文化惠(hui)民助推全(quan)民閱讀。全(quan)省分會場(chang)(chang)同(tong)步(bu)推出全(quan)場(chang)(chang)圖書(shu)(shu)八折優(you)惠(hui)，“書(shu)(shu)香(xiang)之夜”專場(chang)(chang)圖書(shu)(shu)限時七(qi)折優(you)惠(hui)。

全(quan)省各地(di)(di)分會場推出多項惠(hui)(hui)(hui)民活動(dong)(dong)。在(zai)(zai)廣州(zhou)分會場，讀(du)者(zhe)到指(zhi)定書(shu)(shu)店(dian)(dian)（四(si)閱書(shu)(shu)店(dian)(dian)·東湖店(dian)(dian)、四(si)閱書(shu)(shu)店(dian)(dian)·琶洲店(dian)(dian)、楠(nan)楓書(shu)(shu)院、新(xin)塘書(shu)(shu)城、江高(gao)書(shu)(shu)城、北京路教材書(shu)(shu)店(dian)(dian)、吾悅(yue)青年文化空(kong)(kong)間(jian)）購(gou)(gou)書(shu)(shu)，除享受8折優(you)(you)惠(hui)(hui)(hui)以外，還可疊加享受工(gong)銀專項優(you)(you)惠(hui)(hui)(hui)。讀(du)者(zhe)使用工(gong)銀e生活APP掃(sao)碼支(zhi)付（需綁定廣州(zhou)地(di)(di)區工(gong)銀信用卡），可享5折優(you)(you)惠(hui)(hui)(hui)，最(zui)高(gao)單筆優(you)(you)惠(hui)(hui)(hui)金額(e)可達(da)50元(yuan)(yuan)。活動(dong)(dong)期間(jian)每(mei)位讀(du)者(zhe)可享受2次優(you)(you)惠(hui)(hui)(hui)，優(you)(you)惠(hui)(hui)(hui)名(ming)額(e)有限，先到先得。在(zai)(zai)“羊城書(shu)(shu)展”小程序，將(jiang)上線“清(qing)空(kong)(kong)100位讀(du)者(zhe)購(gou)(gou)物車”活動(dong)(dong)，連(lian)續10天隨(sui)機(ji)抽取10位提供限額(e)500元(yuan)(yuan)范圍(wei)內清(qing)空(kong)(kong)購(gou)(gou)物車的免單福利，實實在(zai)(zai)在(zai)(zai)優(you)(you)惠(hui)(hui)(hui)于民。

在(zai)中(zhong)山(shan)分會場(chang)(chang)，“中(zhong)山(shan)書(shu)(shu)(shu)展”云(yun)(yun)(yun)平(ping)臺將發(fa)(fa)放(fang)15萬(wan)(wan)電子(zi)(zi)(zi)購(gou)書(shu)(shu)(shu)券(quan)(quan)；江(jiang)門(men)分會場(chang)(chang)則(ze)通(tong)過(guo)“文化惠民，云(yun)(yun)(yun)上共(gong)享”黨史答題抽獎小程序發(fa)(fa)放(fang)8萬(wan)(wan)元(yuan)(yuan)電子(zi)(zi)(zi)購(gou)書(shu)(shu)(shu)券(quan)(quan)；湛江(jiang)分會場(chang)(chang)將通(tong)過(guo)“嶺南書(shu)(shu)(shu)香(xiang)”微(wei)(wei)信(xin)公眾號、“視聽湛江(jiang)”APP、“湛江(jiang)發(fa)(fa)布”微(wei)(wei)信(xin)公眾號等平(ping)臺發(fa)(fa)放(fang)10萬(wan)(wan)元(yuan)(yuan)電子(zi)(zi)(zi)購(gou)書(shu)(shu)(shu)券(quan)(quan)；茂名分會場(chang)(chang)則(ze)向當地新華書(shu)(shu)(shu)店、市(shi)圖書(shu)(shu)(shu)館及市(shi)區(qu)4家民營書(shu)(shu)(shu)店的讀者(zhe)發(fa)(fa)放(fang)10萬(wan)(wan)元(yuan)(yuan)購(gou)書(shu)(shu)(shu)券(quan)(quan)；云(yun)(yun)(yun)浮分會場(chang)(chang)將通(tong)過(guo)“云(yun)(yun)(yun)報(bao)商城”派(pai)發(fa)(fa)電子(zi)(zi)(zi)購(gou)書(shu)(shu)(shu)券(quan)(quan)，同(tong)時派(pai)發(fa)(fa)紙質購(gou)書(shu)(shu)(shu)券(quan)(quan)，總額10萬(wan)(wan)元(yuan)(yuan)。

公益(yi)暖人心，形式創(chuang)新助推(tui)閱(yue)讀服(fu)務多(duo)元化(hua)

書(shu)(shu)(shu)香(xiang)節期間，廣州市(shi)(shi)、深圳市(shi)(shi)、佛山市(shi)(shi)、韶關市(shi)(shi)、河源市(shi)(shi)、梅州市(shi)(shi)、惠州市(shi)(shi)、東(dong)莞市(shi)(shi)、中山市(shi)(shi)、江門市(shi)(shi)、湛江市(shi)(shi)、茂(mao)名市(shi)(shi)、肇慶(qing)市(shi)(shi)、清遠市(shi)(shi)、潮(chao)州市(shi)(shi)、揭(jie)陽市(shi)(shi)的(de)市(shi)(shi)、縣公共(gong)圖書(shu)(shu)(shu)館(guan)與當地新(xin)華書(shu)(shu)(shu)店聯(lian)合舉辦“你選(xuan)(xuan)書(shu)(shu)(shu)，我買單”活(huo)動，凡持(chi)有當地圖書(shu)(shu)(shu)館(guan)借(jie)閱卡的(de)廣大群眾，憑借(jie)閱卡可在當地指定書(shu)(shu)(shu)店或圖書(shu)(shu)(shu)館(guan)自選(xuan)(xuan)圖書(shu)(shu)(shu)進行借(jie)閱。

今年，鄉鎮(zhen)流動(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)(dong)成(cheng)為南國書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)香節的重點公益活動(dong)(dong)(dong)(dong)，各(ge)地分(fen)會場將在全省鄉鎮(zhen)輪流開(kai)展流動(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)(dong)，鄉鎮(zhen)流動(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)(dong)由各(ge)市縣新華(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)具(ju)體(ti)開(kai)展，潮南購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心、博羅書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)城、陽(yang)山購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心、江門購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心、連(lian)州購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心、江南購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心、新興(xing)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心等數(shu)十家新華(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)，將陸續舉辦流動(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)，把(ba)“鄉鎮(zhen)流動(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)車(che)”開(kai)到偏遠鄉鎮(zhen)，滿足農村群眾精神文(wen)化(hua)需求，助力鄉村文(wen)化(hua)振興(xing)。

防控不放松(song)，守好成(cheng)果營造(zao)安全參(can)展環境