2021南(nan)國書(shu)(shu)香節于8月20-30日舉辦(ban)(ban)。在常態化(hua)(hua)疫情防(fang)控(kong)下(xia)，本(ben)屆南(nan)國書(shu)(shu)香節采用“線(xian)上(shang)線(xian)下(xia)結合、全(quan)省各(ge)級聯動、分散同期辦(ban)(ban)展(zhan)(zhan)”的(de)(de)形式開展(zhan)(zhan)，全(quan)省范圍內設立的(de)(de)321個分會場(chang)將(jiang)(jiang)同頻共振，聯袂唱(chang)響閱讀協(xie)奏曲——超20萬種參展(zhan)(zhan)圖書(shu)(shu)線(xian)上(shang)線(xian)下(xia)同步展(zhan)(zhan)示，200多(duo)名文(wen)(wen)(wen)化(hua)(hua)名家或(huo)(huo)踏足(zu)南(nan)粵，或(huo)(huo)做客云端，464場(chang)次(ci)文(wen)(wen)(wen)化(hua)(hua)活動潤澤嶺南(nan)，一場(chang)大眾化(hua)(hua)、多(duo)元化(hua)(hua)、立體(ti)化(hua)(hua)的(de)(de)文(wen)(wen)(wen)化(hua)(hua)盛(sheng)宴將(jiang)(jiang)在八月盛(sheng)夏掀起滿城書(shu)(shu)香。

聚焦新時(shi)代(dai)，透過出(chu)版看百(bai)年(nian)輝煌成就

今(jin)年(nian)是中國共產黨成(cheng)立100周(zhou)年(nian)，也是我國進(jin)入(ru)“十四(si)五”規劃、乘勢而上開(kai)(kai)啟全面建設社會(hui)主(zhu)義(yi)現代(dai)化國家新征程、向第二(er)個百(bai)年(nian)奮(fen)斗目標進(jin)軍(jun)的開(kai)(kai)局之年(nian)。

2021南國書香節(jie)以“閱讀點亮前行的(de)(de)路(lu)”為(wei)(wei)年度口號(hao)，匯(hui)集主(zhu)(zhu)題出(chu)(chu)(chu)版(ban)重點出(chu)(chu)(chu)版(ban)物(wu)，在全省范圍(wei)內(nei)集中(zhong)展(zhan)(zhan)示(shi)(shi)展(zhan)(zhan)銷(xiao)習(xi)近平新時代(dai)中(zhong)國特色社會(hui)主(zhu)(zhu)義思想出(chu)(chu)(chu)版(ban)成(cheng)果，重點展(zhan)(zhan)示(shi)(shi)黨史(shi)(shi)(shi)、新中(zhong)國史(shi)(shi)(shi)、改革開(kai)放史(shi)(shi)(shi)、社會(hui)主(zhu)(zhu)義發展(zhan)(zhan)史(shi)(shi)(shi)等主(zhu)(zhu)題出(chu)(chu)(chu)版(ban)物(wu)，展(zhan)(zhan)示(shi)(shi)弘(hong)揚民族精神、歌頌(song)改革成(cheng)果、宣傳典型事跡的(de)(de)優秀作(zuo)品，為(wei)(wei)廣大群眾(zhong)呈(cheng)現(xian)有高度、有深度的(de)(de)主(zhu)(zhu)題佳(jia)作(zuo)。

全(quan)省分會(hui)場(chang)同(tong)步設(she)立“主題出(chu)版物(wu)專柜”，開啟線下聯展，筑(zhu)成(cheng)百店百部紅色經(jing)典圖書(shu)獻禮方陣(zhen)，集(ji)中(zhong)展示展銷(xiao)《習近平談治國理政》《中(zhong)國共(gong)產黨簡史(shi)(shi)》《新征程面對(dui)面》等重(zhong)大主題出(chu)版物(wu)和黨史(shi)(shi)學(xue)習教育(yu)讀物(wu)，全(quan)面展示進(jin)入新時代黨和國家各項事業取(qu)得的歷史(shi)(shi)性成(cheng)就(jiu)、發(fa)生的歷史(shi)(shi)性變革，回顧百年歷程，展現輝煌成(cheng)就(jiu)，引(yin)發(fa)廣(guang)大群眾共(gong)鳴。

同時，各分(fen)會場集中(zhong)開展(zhan)主題出(chu)版物首發(fa)儀(yi)式、“紅(hong)色文化輕騎兵”、“重(zhong)溫(wen)紅(hong)色記憶”等紅(hong)色題材閱讀(du)互動活動。

吹(chui)響(xiang)集結(jie)號，全省321個分會場聯展聯動

本屆南國書香節進一(yi)步(bu)深耕全(quan)(quan)(quan)民(min)閱讀(du)，厚植文化根基，著力拓寬全(quan)(quan)(quan)民(min)參展的幅度、延伸全(quan)(quan)(quan)民(min)觀(guan)展的廣度、加(jia)大全(quan)(quan)(quan)民(min)優惠的力度、掀起全(quan)(quan)(quan)民(min)閱讀(du)的熱度，立足“挖掘地方優勢、辦出地方特色”，在(zai)全(quan)(quan)(quan)省設置321個分會場(chang)。

各分會場統(tong)一(yi)標識、統(tong)一(yi)宣傳、統(tong)一(yi)折扣、統(tong)一(yi)氛(fen)圍，編織成一(yi)張(zhang)廣泛的、立(li)體的全民(min)閱讀服務網，共(gong)同(tong)吹響“2021南國書香(xiang)節”集結(jie)號。

全省分會場分布均(jun)衡，全面(mian)覆蓋市(shi)、區（縣(xian)），讓廣大群(qun)眾(zhong)實現零距離參展。展覽不(bu)僅注重(zhong)主題聚焦，思想(xiang)引領，也(ye)注重(zhong)大眾(zhong)閱讀，活(huo)動互動，只要廣大群(qun)眾(zhong)走進(jin)書店，走進(jin)圖書館(guan)，就可以近距離參與書香(xiang)節豐富的(de)閱讀活(huo)動。

全省各地分會(hui)場以新華書店(dian)、特色(se)書店(dian)為(wei)閱讀發散點(dian)，同步設置“書香優(you)(you)選”精(jing)品出版物(wu)專(zhuan)柜、廣東優(you)(you)秀出版物(wu)專(zhuan)柜、中國出版集團優(you)(you)秀出版物(wu)專(zhuan)柜，精(jing)選一批大眾精(jing)品、暢銷(xiao)經典、嶺南文化(hua)、地方特色(se)讀物(wu)，為(wei)廣大群眾提供閱讀指(zhi)南。

書店廣泛聯結(jie)各行各業(ye)(ye)，通過閱(yue)讀活動串聯起機(ji)關、學(xue)校(xiao)、社區、企(qi)業(ye)(ye)，從而調動全省各地(di)廣大群眾(zhong)參與的積(ji)極性。

閱讀(du)活動(dong)(dong)(dong)融合本(ben)地特(te)色：廣州(zhou)市(shi)(shi)推出“聲入(ru)人(ren)心，紅動(dong)(dong)(dong)廣州(zhou)”——尋找廣州(zhou)最美“悅”讀(du)之聲紅色經典作品誦(song)讀(du)；深圳市(shi)(shi)舉(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)映百年偉(wei)業”黨(dang)史學習教育主題(ti)展(zhan)(zhan)(zhan)；汕頭市(shi)(shi)舉(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)中的鄉村變遷(qian)”圖書(shu)(shu)(shu)展(zhan)(zhan)(zhan)；佛山(shan)(shan)(shan)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)“閱途，書(shu)(shu)(shu)與遠方”基層文化(hua)(hua)巡回展(zhan)(zhan)(zhan)；河(he)源市(shi)(shi)舉(ju)(ju)辦(ban)(ban)盲(mang)人(ren)聽書(shu)(shu)(shu)、聾啞人(ren)視聽閱讀(du)活動(dong)(dong)(dong)；梅州(zhou)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)“南粵沃土鑄偉(wei)業——中國共產黨(dang)在(zai)廣東”圖片(pian)(pian)展(zhan)(zhan)(zhan)；惠州(zhou)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)“不忘初心，傳承(cheng)薪火”主題(ti)閱讀(du)活動(dong)(dong)(dong)；汕尾(wei)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)《熱土地上的紅飄(piao)帶》新書(shu)(shu)(shu)分享(xiang)會(hui)；中山(shan)(shan)(shan)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)第三屆中山(shan)(shan)(shan)市(shi)(shi)經典誦(song)讀(du)活動(dong)(dong)(dong)線(xian)下決賽；江門市(shi)(shi)舉(ju)(ju)辦(ban)(ban)黨(dang)史、僑史故事分享(xiang)會(hui)和(he)僑鄉特(te)色文化(hua)(hua)展(zhan)(zhan)(zhan)示活動(dong)(dong)(dong)；陽(yang)江市(shi)(shi)舉(ju)(ju)辦(ban)(ban)紅色主題(ti)紀錄片(pian)(pian)展(zhan)(zhan)(zhan)播活動(dong)(dong)(dong)；湛江市(shi)(shi)舉(ju)(ju)辦(ban)(ban)“唐詩氣(qi)度與民族自(zi)信”“儒(ru)家(jia)修身”等主題(ti)文化(hua)(hua)講堂；茂名市(shi)(shi)舉(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)香(xiang)暖山(shan)(shan)(shan)區”捐書(shu)(shu)(shu)活動(dong)(dong)(dong)；肇(zhao)慶(qing)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)全國“兩優一(yi)先”表(biao)彰大會(hui)肇(zhao)慶(qing)代表(biao)閱讀(du)分享(xiang)會(hui)；清(qing)遠市(shi)(shi)舉(ju)(ju)辦(ban)(ban)“文明家(jia)風(feng)”書(shu)(shu)(shu)法巡展(zhan)(zhan)(zhan)；潮州(zhou)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)“潮心向(xiang)黨(dang)”潮州(zhou)黨(dang)史印記檔案(an)圖片(pian)(pian)展(zhan)(zhan)(zhan)；揭陽(yang)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)香(xiang)家(jia)國情”讀(du)書(shu)(shu)(shu)主題(ti)晚(wan)會(hui)；云浮市(shi)(shi)舉(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)香(xiang)鄉村”公益贈書(shu)(shu)(shu)活動(dong)(dong)(dong)。

立面觀書(shu)展，線上(shang)線下(xia)活動(dong)有機融合(he)

隨著閱讀方(fang)式多樣化，南國(guo)書香(xiang)節(jie)進一步加強線(xian)(xian)(xian)上(shang)線(xian)(xian)(xian)下(xia)融(rong)合，搭建(jian)“南國(guo)書香(xiang)節(jie)云平(ping)臺”，將線(xian)(xian)(xian)上(shang)展(zhan)(zhan)示、線(xian)(xian)(xian)上(shang)銷售、線(xian)(xian)(xian)上(shang)活動(dong)、線(xian)(xian)(xian)上(shang)公(gong)益和線(xian)(xian)(xian)下(xia)活動(dong)有機融(rong)合。廣(guang)大群眾不僅可以到分會(hui)場(chang)線(xian)(xian)(xian)下(xia)參(can)展(zhan)(zhan)，也可以通過南國(guo)書香(xiang)節(jie)小(xiao)程序、羊城書展(zhan)(zhan)小(xiao)程序，在云端同(tong)享(xiang)優惠購書、參(can)與閱讀活動(dong)。

主(zhu)題出版物(wu)(wu)展(zhan)銷(xiao)、“書(shu)香(xiang)優選”精品出版物(wu)(wu)展(zhan)銷(xiao)、廣東(dong)優秀出版物(wu)(wu)展(zhan)銷(xiao)、中(zhong)國(guo)(guo)(guo)出版集(ji)團優秀出版物(wu)(wu)展(zhan)銷(xiao)將(jiang)在“南國(guo)(guo)(guo)書(shu)香(xiang)節”小(xiao)程(cheng)序同(tong)步(bu)上(shang)線(xian)，全(quan)省分會場(chang)同(tong)步(bu)開設線(xian)上(shang)購(gou)書(shu)平臺，重點(dian)依托“新華(hua)通讀”小(xiao)程(cheng)序，供全(quan)省廣大(da)群眾在線(xian)購(gou)書(shu)；同(tong)時，數十(shi)場(chang)新書(shu)分享會、論壇(tan)沙龍、閱(yue)讀活動將(jiang)進行線(xian)上(shang)直播，并通過南國(guo)(guo)(guo)書(shu)香(xiang)節小(xiao)程(cheng)序全(quan)面發布，讓廣大(da)群眾打破距離界限(xian)，實現線(xian)上(shang)參展(zhan)。

今年南(nan)國書香(xiang)節開啟云互(hu)(hu)動(dong)(dong)，打造“小書房(fang)，大世界”云平臺，百位名(ming)人(ren)作家走進自己的書房(fang)或特(te)色(se)(se)書店，通過云互(hu)(hu)動(dong)(dong)，向廣(guang)大群眾推(tui)薦好(hao)書，共同參與書香(xiang)節。來自廣(guang)東本土的近百名(ming)文化名(ming)人(ren)、專(zhuan)家學者、作家、閱(yue)讀推(tui)廣(guang)人(ren)將下(xia)沉到(dao)全省分會(hui)場開展活動(dong)(dong)，通過講座、對談、沙龍、簽售等(deng)形式，圍繞紅色(se)(se)題材、嶺(ling)南(nan)文化、親子(zi)教育、生活方(fang)式等(deng)內容，深入書店一(yi)線，與廣(guang)大群眾面(mian)對面(mian)交流。

優(you)惠遍基層，多(duo)措并(bing)舉(ju)提高惠民滲透(tou)力

今年南(nan)國書(shu)香節繼續發揮“全民閱(yue)讀主陣(zhen)地”作(zuo)用，向全省廣大群眾推(tui)(tui)出便民惠(hui)(hui)民舉措，通過文化惠(hui)(hui)民助推(tui)(tui)全民閱(yue)讀。全省分會場(chang)同步推(tui)(tui)出全場(chang)圖(tu)書(shu)八折優(you)惠(hui)(hui)，“書(shu)香之夜”專場(chang)圖(tu)書(shu)限時七折優(you)惠(hui)(hui)。

全省(sheng)各地分會(hui)場(chang)推出多項(xiang)惠(hui)民(min)活(huo)(huo)動。在(zai)廣州分會(hui)場(chang)，讀者(zhe)到指定書店(dian)（四閱(yue)書店(dian)·東湖店(dian)、四閱(yue)書店(dian)·琶洲店(dian)、楠楓書院、新塘書城(cheng)、江高書城(cheng)、北京(jing)路教材(cai)書店(dian)、吾(wu)悅(yue)青年(nian)文化(hua)空(kong)間(jian)）購(gou)書，除享(xiang)受8折優(you)(you)(you)(you)(you)惠(hui)以外，還可(ke)疊加享(xiang)受工(gong)銀專項(xiang)優(you)(you)(you)(you)(you)惠(hui)。讀者(zhe)使用工(gong)銀e生活(huo)(huo)APP掃碼(ma)支付（需綁(bang)定廣州地區工(gong)銀信用卡），可(ke)享(xiang)5折優(you)(you)(you)(you)(you)惠(hui)，最(zui)高單筆優(you)(you)(you)(you)(you)惠(hui)金額可(ke)達(da)50元。活(huo)(huo)動期間(jian)每位(wei)(wei)讀者(zhe)可(ke)享(xiang)受2次優(you)(you)(you)(you)(you)惠(hui)，優(you)(you)(you)(you)(you)惠(hui)名額有(you)限(xian)，先到先得(de)。在(zai)“羊城(cheng)書展(zhan)”小程序，將(jiang)上線“清空(kong)100位(wei)(wei)讀者(zhe)購(gou)物(wu)車(che)”活(huo)(huo)動，連續10天隨(sui)機抽(chou)取10位(wei)(wei)提供(gong)限(xian)額500元范圍內清空(kong)購(gou)物(wu)車(che)的免單福(fu)利(li)，實(shi)實(shi)在(zai)在(zai)優(you)(you)(you)(you)(you)惠(hui)于(yu)民(min)。

在中山(shan)分會場(chang)(chang)，“中山(shan)書(shu)展”云(yun)平臺(tai)將發(fa)(fa)放(fang)15萬(wan)電(dian)(dian)子(zi)(zi)(zi)購(gou)(gou)書(shu)券(quan)(quan)；江(jiang)(jiang)門分會場(chang)(chang)則通過(guo)“文化惠(hui)民(min)，云(yun)上共享”黨史(shi)答題抽獎(jiang)小程序發(fa)(fa)放(fang)8萬(wan)元電(dian)(dian)子(zi)(zi)(zi)購(gou)(gou)書(shu)券(quan)(quan)；湛(zhan)江(jiang)(jiang)分會場(chang)(chang)將通過(guo)“嶺南書(shu)香”微(wei)信公眾號(hao)、“視聽湛(zhan)江(jiang)(jiang)”APP、“湛(zhan)江(jiang)(jiang)發(fa)(fa)布(bu)”微(wei)信公眾號(hao)等平臺(tai)發(fa)(fa)放(fang)10萬(wan)元電(dian)(dian)子(zi)(zi)(zi)購(gou)(gou)書(shu)券(quan)(quan)；茂名分會場(chang)(chang)則向(xiang)當(dang)地新華書(shu)店、市圖書(shu)館及市區4家民(min)營書(shu)店的讀者發(fa)(fa)放(fang)10萬(wan)元購(gou)(gou)書(shu)券(quan)(quan)；云(yun)浮分會場(chang)(chang)將通過(guo)“云(yun)報商(shang)城”派(pai)發(fa)(fa)電(dian)(dian)子(zi)(zi)(zi)購(gou)(gou)書(shu)券(quan)(quan)，同時(shi)派(pai)發(fa)(fa)紙質購(gou)(gou)書(shu)券(quan)(quan)，總(zong)額10萬(wan)元。

公(gong)益暖(nuan)人(ren)心，形式創新助推閱(yue)讀(du)服務多(duo)元化(hua)

書香節期間，廣州(zhou)市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛山市(shi)(shi)(shi)、韶關市(shi)(shi)(shi)、河源市(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中(zhong)山市(shi)(shi)(shi)、江(jiang)門(men)市(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)、茂名市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清遠市(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)、揭陽(yang)市(shi)(shi)(shi)的市(shi)(shi)(shi)、縣(xian)公共圖(tu)(tu)(tu)(tu)書館(guan)與當(dang)地(di)新華書店(dian)聯合(he)舉辦“你選書，我買單”活動，凡持有當(dang)地(di)圖(tu)(tu)(tu)(tu)書館(guan)借閱(yue)(yue)卡的廣大群眾，憑借閱(yue)(yue)卡可(ke)在當(dang)地(di)指定書店(dian)或圖(tu)(tu)(tu)(tu)書館(guan)自選圖(tu)(tu)(tu)(tu)書進行借閱(yue)(yue)。

今年，鄉(xiang)鎮流(liu)動(dong)售書(shu)(shu)(shu)(shu)活動(dong)成為南國書(shu)(shu)(shu)(shu)香節的重點公益活動(dong)，各地分會場將在全省(sheng)鄉(xiang)鎮輪流(liu)開(kai)(kai)展流(liu)動(dong)售書(shu)(shu)(shu)(shu)活動(dong)，鄉(xiang)鎮流(liu)動(dong)售書(shu)(shu)(shu)(shu)活動(dong)由各市縣新(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)具體(ti)開(kai)(kai)展，潮南購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心、博羅書(shu)(shu)(shu)(shu)城、陽山購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心、江(jiang)門購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心、連州購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心、江(jiang)南購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心、新(xin)興(xing)購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心等數十(shi)家新(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)，將陸(lu)續舉(ju)辦流(liu)動(dong)售書(shu)(shu)(shu)(shu)，把“鄉(xiang)鎮流(liu)動(dong)售書(shu)(shu)(shu)(shu)車”開(kai)(kai)到偏遠(yuan)鄉(xiang)鎮，滿(man)足農村群眾(zhong)精神文化需求(qiu)，助力鄉(xiang)村文化振興(xing)。

防控不放松，守(shou)好成果營造安(an)全(quan)參(can)展環境