誕生于延安(an)窯洞里的新(xin)(xin)華(hua)書(shu)店(dian)，如今(jin)已經走過了84個(ge)春秋。作為中國共產黨創建并領導的紅色(se)文化企業，新(xin)(xin)華(hua)書(shu)店(dian)始終堅持傳承紅色(se)基因、弘揚先進(jin)文化、踐行社(she)會責(ze)任(ren)。根(gen)據中國新(xin)(xin)華(hua)書(shu)店(dian)協會發布(bu)的2016年(nian)(nian)—2019年(nian)(nian)《中國新(xin)(xin)華(hua)書(shu)店(dian)社(she)會責(ze)任(ren)報(bao)告書(shu)》（以下簡(jian)稱《報(bao)告書(shu)》），以及《中國新(xin)(xin)聞出(chu)版廣電報(bao)》記者(zhe)近年(nian)(nian)來對行業的觀察，我們梳理了“十三五”期間新(xin)(xin)華(hua)書(shu)店(dian)履行社(she)會責(ze)任(ren)的主(zhu)要(yao)做法和成(cheng)就經驗，試圖從中得到一些(xie)啟(qi)示(shi)。

履行職責使命 做好發行工作

“十三五”期間，新華(hua)書(shu)店積極發揮國有主(zhu)渠(qu)道、主(zhu)陣(zhen)地優勢，承(cheng)擔文(wen)化傳播使命，全(quan)力以(yi)赴做好重要文(wen)件文(wen)獻、重點主(zhu)題出(chu)版物、優秀大眾(zhong)讀物等相關發行(xing)工(gong)作。

這5年(nian)(nian)(nian)中(zhong)(zhong)，全國(guo)各(ge)地(di)新華書店在門店突出位(wei)置設立(li)(li)專(zhuan)(zhuan)(zhuan)(zhuan)柜專(zhuan)(zhuan)(zhuan)(zhuan)架(jia)，開展(zhan)(zhan)(zhan)重(zhong)(zhong)點出版物展(zhan)(zhan)(zhan)示(shi)展(zhan)(zhan)(zhan)銷(xiao)和宣傳征訂活(huo)(huo)動，對讀者購書給(gei)予優惠(hui)，取(qu)得了顯著成(cheng)效(xiao)。2016年(nian)(nian)(nian)，新華書店開展(zhan)(zhan)(zhan)“習近(jin)平(ping)總書記系(xi)列重(zhong)(zhong)要講話”“慶祝中(zhong)(zhong)國(guo)共產(chan)黨成(cheng)立(li)(li)95周年(nian)(nian)(nian)”“紀念(nian)長(chang)征勝(sheng)利80周年(nian)(nian)(nian)”等主題(ti)展(zhan)(zhan)(zhan)示(shi)展(zhan)(zhan)(zhan)銷(xiao)活(huo)(huo)動；2017年(nian)(nian)(nian)，設立(li)(li)黨的十九大文獻展(zhan)(zhan)(zhan)銷(xiao)專(zhuan)(zhuan)(zhuan)(zhuan)區、專(zhuan)(zhuan)(zhuan)(zhuan)臺、專(zhuan)(zhuan)(zhuan)(zhuan)架(jia)；2018年(nian)(nian)(nian)，舉(ju)(ju)辦(ban)以“習近(jin)平(ping)新時代(dai)中(zhong)(zhong)國(guo)特色社會主義思想”“馬(ma)克思誕辰200周年(nian)(nian)(nian)”“改革開放40周年(nian)(nian)(nian)”等為主題(ti)的專(zhuan)(zhuan)(zhuan)(zhuan)題(ti)展(zhan)(zhan)(zhan)銷(xiao)活(huo)(huo)動；2019年(nian)(nian)(nian)，舉(ju)(ju)辦(ban)“慶祝新中(zhong)(zhong)國(guo)成(cheng)立(li)(li)70周年(nian)(nian)(nian)”主題(ti)出版物展(zhan)(zhan)(zhan)。

“課前(qian)到書(shu)，人手一冊(ce)”是(shi)黨(dang)和(he)國家對教材(cai)發(fa)行工作(zuo)(zuo)提出的(de)(de)要求，是(shi)中小學開展正常(chang)教育活動的(de)(de)基本(ben)保障。“十(shi)三五”期間，新華書(shu)店將(jiang)“課前(qian)到書(shu)”作(zuo)(zuo)為重要的(de)(de)政治任務和(he)社會責(ze)任，精(jing)心組(zu)織(zhi)，精(jing)細操作(zuo)(zuo)，以長期積淀的(de)(de)專業(ye)服務能力圓(yuan)滿完成(cheng)每季教材(cai)的(de)(de)征訂發(fa)行工作(zuo)(zuo)。

“課(ke)前到(dao)(dao)(dao)書(shu)(shu)”的服務水平在“十三(san)五”期間得(de)到(dao)(dao)(dao)提升(sheng)，安徽(hui)(hui)新(xin)華在這方面領全國風氣之先。2014年秋(qiu)季學期，安徽(hui)(hui)新(xin)華將教材配送從“送書(shu)(shu)到(dao)(dao)(dao)校(xiao)”延伸到(dao)(dao)(dao)“分書(shu)(shu)到(dao)(dao)(dao)班”，2016年又開始(shi)試(shi)點“服務到(dao)(dao)(dao)生”。在榜樣的示范和(he)帶動下，河(he)南、河(he)北、云南等地(di)的新(xin)華書(shu)(shu)店，紛(fen)紛(fen)嘗(chang)試(shi)“分書(shu)(shu)到(dao)(dao)(dao)班”。

這(zhe)5年(nian)(nian)中(zhong)，有兩個特殊的年(nian)(nian)份(fen)值得(de)銘記。2017年(nian)(nian)秋季學期，歷經5年(nian)(nian)完成編(bian)審的統編(bian)三(san)科教(jiao)(jiao)材正式啟用(yong)。由(you)于三(san)科教(jiao)(jiao)材編(bian)審、評議(yi)教(jiao)(jiao)輔重(zhong)新申報定價(jia)、印(yin)刷(shua)業減產限排等原因，這(zhe)一年(nian)(nian)新華人“課前(qian)到書”的時間空前(qian)緊迫，工作尤其艱苦。

2020年，新(xin)冠(guan)肺炎疫情來襲，南方多(duo)地(di)遭遇洪澇災(zai)害，教材教輔發(fa)運工(gong)作(zuo)形勢(shi)更加嚴峻。各(ge)地(di)新(xin)華人兌現(xian)一份承諾，堅守一份初心，以堅實行動兌現(xian)“課(ke)前到書(shu)”錚(zheng)錚(zheng)誓言。

承辦地(di)方書(shu)展  推動(dong)全民(min)閱(yue)讀

承辦(ban)或協辦(ban)各種書展，舉(ju)辦(ban)各種文化活(huo)動，是“十三五”期(qi)間新(xin)華書店推(tui)動全民閱讀工作的(de)一(yi)個重要方面(mian)。

各地(di)新華連續多年承(cheng)辦或(huo)協辦地(di)方書(shu)(shu)展(zhan)(zhan)，如(ru)上海(hai)(hai)書(shu)(shu)展(zhan)(zhan)、江(jiang)(jiang)蘇書(shu)(shu)展(zhan)(zhan)、南(nan)國(guo)書(shu)(shu)香節(jie)(jie)、深(shen)圳(zhen)讀書(shu)(shu)月(yue)、黃(huang)山書(shu)(shu)會、山東書(shu)(shu)展(zhan)(zhan)、河北省惠(hui)民書(shu)(shu)市(shi)(shi)、海(hai)(hai)南(nan)書(shu)(shu)香節(jie)(jie)、書(shu)(shu)香彩云南(nan)惠(hui)民書(shu)(shu)市(shi)(shi)、重慶讀書(shu)(shu)月(yue)惠(hui)民書(shu)(shu)展(zhan)(zhan)、書(shu)(shu)香龍江(jiang)(jiang)讀書(shu)(shu)節(jie)(jie)、遼寧省全民閱讀節(jie)(jie)、廣西書(shu)(shu)展(zhan)(zhan)、寧波書(shu)(shu)展(zhan)(zhan)、海(hai)(hai)峽讀書(shu)(shu)節(jie)(jie)、天府書(shu)(shu)展(zhan)(zhan)等(deng)。還有的新華走出當地(di)舉辦書(shu)(shu)展(zhan)(zhan)，如(ru)福(fu)建(jian)新華赴(fu)臺舉辦金門書(shu)(shu)展(zhan)(zhan)，赴(fu)俄羅斯、瑞典、挪威(wei)、美(mei)國(guo)、日本等(deng)國(guo)家舉辦中國(guo)（福(fu)建(jian)）圖書(shu)(shu)展(zhan)(zhan)銷會。

這些(xie)書(shu)(shu)展(zhan)大(da)大(da)推動(dong)了當(dang)地的(de)全民(min)閱讀。如(ru)福建新(xin)(xin)華2016年承辦的(de)第二(er)屆“世界(jie)讀書(shu)(shu)日·海峽(xia)讀書(shu)(shu)節(jie)”，實現銷售碼洋3530萬(wan)(wan)(wan)元，成為福州參展(zhan)規模最(zui)(zui)大(da)、入場人次最(zui)(zui)多、銷售收入最(zui)(zui)高、宣傳(chuan)效果最(zui)(zui)好的(de)一次群眾性閱讀活動(dong)。再如(ru)2020河北省(sheng)惠民(min)書(shu)(shu)市，在7天時間里，166家新(xin)(xin)華書(shu)(shu)店上(shang)下聯動(dong)，發放(fang)260萬(wan)(wan)(wan)元優(you)惠券，累計(ji)銷售各類出版物41.17萬(wan)(wan)(wan)冊、1896萬(wan)(wan)(wan)元，讓利800萬(wan)(wan)(wan)元。

除了(le)承辦當(dang)地(di)書展，各地(di)新(xin)華還(huan)組織策(ce)劃了(le)豐富多(duo)樣(yang)的(de)品(pin)牌(pai)閱讀活(huo)動(dong)(dong)，形成一道(dao)道(dao)全(quan)民閱讀的(de)亮(liang)麗風(feng)景(jing)線。歷年的(de)《報告書》對此進行了(le)記錄。例(li)如，新(xin)華書店總店的(de)“出(chu)版(ban)界(jie)圖書館(guan)界(jie)全(quan)民閱讀年會(hui)”“全(quan)國館(guan)社高層(ceng)論(lun)壇”“全(quan)國少兒閱讀峰(feng)會(hui)”，江西新(xin)華的(de)“朗讀者(zhe)”“美麗中(zhong)國·精(jing)彩江西”等誦讀活(huo)動(dong)(dong)，已成品(pin)牌(pai)活(huo)動(dong)(dong)。海南(nan)新(xin)華開設的(de)數十個“新(xin)時(shi)代經(jing)典傳(chuan)習所”，搭(da)建起新(xin)時(shi)代傳(chuan)播新(xin)思想的(de)“新(xin)平臺、新(xin)陣地(di)、新(xin)機制”。內蒙古新(xin)華利用旗(qi)下(xia)發行網點，通過鴻雁(yan)(yan)傳(chuan)書（文化扶貧活(huo)動(dong)(dong)）、鴻雁(yan)(yan)使者(zhe)（草原文化志愿者(zhe)活(huo)動(dong)(dong)）、鴻雁(yan)(yan)校園（場(chang)景(jing)閱讀實踐課堂）、鴻雁(yan)(yan)之家（“學習強國”積分(fen)兌書）、鴻雁(yan)(yan)誦讀（講我的(de)故事(shi)）和鴻雁(yan)(yan)書店（在(zai)你身邊(bian)的(de)流動(dong)(dong)書房）的(de)方(fang)式，推動(dong)(dong)“鴻雁(yan)(yan)悅(yue)讀”深(shen)入(ru)全(quan)區各地(di)。

投入(ru)人力(li)物(wu)力(li)  助(zhu)力(li)精準扶(fu)貧

2021年2月25日，習(xi)近(jin)平總(zong)書(shu)記在(zai)全(quan)國(guo)脫(tuo)(tuo)貧(pin)攻(gong)堅總(zong)結表彰(zhang)大會(hui)上莊嚴宣告：我國(guo)脫(tuo)(tuo)貧(pin)攻(gong)堅戰(zhan)取(qu)得了(le)(le)全(quan)面勝利！“十三(san)五”期間，各地新華書(shu)店投(tou)入大量(liang)資金和物(wu)資，派(pai)出一(yi)線扶(fu)貧(pin)干部，通過(guo)開展產業幫(bang)扶(fu)、教育(yu)文化幫(bang)扶(fu)等方式幫(bang)助扶(fu)貧(pin)村(cun)脫(tuo)(tuo)貧(pin)，在(zai)國(guo)家脫(tuo)(tuo)貧(pin)攻(gong)堅的(de)時(shi)代畫卷上寫(xie)下了(le)(le)一(yi)筆。歷年的(de)《報告書(shu)》記錄了(le)(le)這些數(shu)據。

2017年，甘肅新(xin)(xin)(xin)華(hua)、深(shen)圳新(xin)(xin)(xin)華(hua)、重慶(qing)新(xin)(xin)(xin)華(hua)分別(bie)向對口(kou)幫扶村(cun)捐贈240萬(wan)元、220萬(wan)元、110萬(wan)元。河南新(xin)(xin)(xin)華(hua)云書網成立(li)扶貧(pin)團隊，提供農副產品網上銷售(shou)服務，探索電(dian)商扶貧(pin)新(xin)(xin)(xin)模式。

2018年，江西新華(hua)對(dui)(dui)138個扶貧點(dian)(dian)開展幫扶，累計捐(juan)(juan)贈約500萬元；湖南新華(hua)參與建設(she)扶貧點(dian)(dian)上百個，派駐(zhu)蹲點(dian)(dian)的人員(yuan)(yuan)200多人，對(dui)(dui)口扶貧人數達(da)753人；甘肅新華(hua)為扶貧村(cun)學校援建圖(tu)書室折合人民幣267萬元，為貧困戶捐(juan)(juan)資捐(juan)(juan)物90多萬元；河北新華(hua)向(xiang)貧困村(cun)派駐(zhu)干部黨員(yuan)(yuan)20余人，為貧困地區捐(juan)(juan)贈物資共計232萬元。

2019年(nian)，山西新華(hua)118人(ren)駐村(cun)幫扶、486人(ren)結對幫扶，年(nian)投(tou)入(ru)資(zi)金(jin)千余萬(wan)元；內蒙古新華(hua)脫貧攻堅戰斗隊(dui)加(jia)入(ru)了12個(ge)貧困村(cun)的駐村(cun)工作，投(tou)入(ru)資(zi)金(jin)、財物(wu)百余萬(wan)元；甘肅新華(hua)198人(ren)參(can)與(yu)精準扶貧，投(tou)入(ru)扶貧資(zi)金(jin)68萬(wan)余元，為(wei)貧困地區捐錢、捐物(wu)、捐贈圖書超(chao)過360萬(wan)元。

對于援(yuan)藏(zang)、援(yuan)疆、援(yuan)青的(de)(de)國(guo)家(jia)重點(dian)項目，新(xin)(xin)(xin)華書店更是(shi)高(gao)度(du)重視，落(luo)實(shi)到位。2018年(nian)，新(xin)(xin)(xin)華書店總店派(pai)員(yuan)參加青海(hai)扶貧工作，籌(chou)措資金(jin)500余萬(wan)元(yuan)，修建一(yi)條27公里長的(de)(de)砂石路和一(yi)座44米(mi)長的(de)(de)涵橋；2017年(nian)，江蘇新(xin)(xin)(xin)華對口(kou)援(yuan)藏(zang)、援(yuan)疆圖(tu)書近200萬(wan)元(yuan)；福建新(xin)(xin)(xin)華2017年(nian)捐贈(zeng)的(de)(de)1000萬(wan)元(yuan)圖(tu)書中(zhong)，相當一(yi)部分(fen)是(shi)對口(kou)支(zhi)援(yuan)西(xi)藏(zang)的(de)(de)；北京新(xin)(xin)(xin)華2017年(nian)捐贈(zeng)的(de)(de)91萬(wan)元(yuan)圖(tu)書中(zhong)，援(yuan)藏(zang)占了相當比重。

“十三五”新華系實體書店發展六大風標

“十三(san)(san)五”期間(jian)，在中(zhong)宣部等(deng)11部委《關于(yu)支持實體(ti)(ti)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)發展(zhan)的(de)(de)指導意見(jian)》等(deng)利(li)好政策推動下，實體(ti)(ti)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)得到快速發展(zhan)。根(gen)據中(zhong)國(guo)(guo)新華書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)協會發布(bu)的(de)(de)2016年—2019年《中(zhong)國(guo)(guo)新華書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)社(she)會責任報告書(shu)(shu)(shu)》（以(yi)下簡稱《報告書(shu)(shu)(shu)》），以(yi)及《中(zhong)國(guo)(guo)新聞出版(ban)廣(guang)電報》記者近年來對行業(ye)的(de)(de)觀察，我(wo)們梳理和盤點出“十三(san)(san)五”期間(jian)新華系實體(ti)(ti)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)發展(zhan)的(de)(de)六(liu)大(da)(da)風標。從中(zhong)可見(jian)，“十三(san)(san)五”期間(jian)，各(ge)地(di)新華書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)分別從大(da)(da)書(shu)(shu)(shu)城、標志性門店(dian)(dian)(dian)(dian)、特色(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)、社(she)區(qu)網(wang)點等(deng)多層(ceng)面進行規劃，形成“大(da)(da)中(zhong)小特”書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)并舉的(de)(de)圖書(shu)(shu)(shu)發行體(ti)(ti)系，創(chuang)新了實體(ti)(ti)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)發展(zhan)之路(lu)。

門(men)店(dian)(dian)(dian)升(sheng)級(ji)改(gai)(gai)(gai)造(zao)(zao)(zao)持續進行。從(cong)歷年(nian)(nian)的《報告書(shu)(shu)(shu)》可(ke)見(jian)，“十三(san)五”期間(jian)(jian)，各地新(xin)(xin)華書(shu)(shu)(shu)店(dian)(dian)(dian)繼續加(jia)大(da)門(men)店(dian)(dian)(dian)升(sheng)級(ji)改(gai)(gai)(gai)造(zao)(zao)(zao)力度，為讀者提(ti)供綜(zong)合性文(wen)化消費終端(duan)體(ti)驗，使得(de)新(xin)(xin)華書(shu)(shu)(shu)店(dian)(dian)(dian)以全(quan)新(xin)(xin)面貌出現在(zai)公眾面前。以2017年(nian)(nian)為例，廣東新(xin)(xin)華、浙江新(xin)(xin)華、山東新(xin)(xin)華、湖南新(xin)(xin)華升(sheng)級(ji)改(gai)(gai)(gai)造(zao)(zao)(zao)書(shu)(shu)(shu)城、門(men)店(dian)(dian)(dian)的數量分(fen)別(bie)為 73處(chu)、26處(chu)、23處(chu)、23處(chu)。浙江新(xin)(xin)華2016年(nian)(nian)新(xin)(xin)開業了黃巖書(shu)(shu)(shu)城，全(quan)新(xin)(xin)改(gai)(gai)(gai)造(zao)(zao)(zao)升(sheng)級(ji)麗水書(shu)(shu)(shu)城、柯橋(qiao)書(shu)(shu)(shu)城、余(yu)杭文(wen)化廣場(chang)等設(she)計感(gan)強、時尚(shang)潮流的閱讀文(wen)化空間(jian)(jian)。福建(jian)新(xin)(xin)華2016年(nian)(nian)完(wan)成總(zong)部(bu)(bu)鰲峰坊書(shu)(shu)(shu)城、福州(zhou)金山圖書(shu)(shu)(shu)城等15家賣場(chang)的新(xin)(xin)建(jian)或升(sheng)級(ji)改(gai)(gai)(gai)造(zao)(zao)(zao)。江蘇新(xin)(xin)華2017年(nian)(nian)全(quan)省(sheng)網點同比上年(nian)(nian)增加(jia)376處(chu)，打(da)造(zao)(zao)(zao)了一批品(pin)種(zhong)齊全(quan)、業態豐富的城市(shi)文(wen)化綜(zong)合體(ti)。天(tian)津(jin)新(xin)(xin)華2019年(nian)(nian)完(wan)成全(quan)部(bu)(bu)200個閱讀新(xin)(xin)空間(jian)(jian)建(jian)設(she)，改(gai)(gai)(gai)造(zao)(zao)(zao)后的書(shu)(shu)(shu)店(dian)(dian)(dian)年(nian)(nian)銷售額提(ti)升(sheng)10%。

24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)建(jian)設成(cheng)風潮(chao)。從(cong)2014年(nian)(nian)(nian)北(bei)京三聯韜奮書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)運(yun)行24小(xiao)時(shi)(shi)(shi)(shi)不(bu)打(da)烊之后(hou)，全國各(ge)地掀(xian)起24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)建(jian)設風潮(chao)，從(cong)當(dang)年(nian)(nian)(nian)一(yi)直延(yan)續到(dao)“十三五(wu)”時(shi)(shi)(shi)(shi)期(qi)。這其中不(bu)少(shao)是(shi)新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)創辦的(de)(de)，如(ru)遼(liao)寧盤錦(jin)新(xin)(xin)(xin)華(hua)的(de)(de)深柳讀書(shu)(shu)(shu)(shu)堂、杭州新(xin)(xin)(xin)華(hua)的(de)(de)悅覽樹(shu)、青(qing)島新(xin)(xin)(xin)華(hua)的(de)(de)明閱島、湖北(bei)新(xin)(xin)(xin)華(hua)的(de)(de)九丘書(shu)(shu)(shu)(shu)館、安徽(hui)新(xin)(xin)(xin)華(hua)的(de)(de)三孝口書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)、四川新(xin)(xin)(xin)華(hua)的(de)(de)軒客(ke)會鏜鈀街店(dian)(dian)(dian)等(deng)。這些24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)成(cheng)為夜幕降臨后(hou)當(dang)地不(bu)可多(duo)得的(de)(de)公共閱讀空(kong)間(jian)，也以一(yi)種地標式的(de)(de)存(cun)在彰(zhang)顯著一(yi)個(ge)城市的(de)(de)文(wen)化底蘊。新(xin)(xin)(xin)華(hua)系24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)建(jian)設數量，從(cong)歷(li)年(nian)(nian)(nian)《報告書(shu)(shu)(shu)(shu)》可見(jian)一(yi)斑：2013年(nian)(nian)(nian)—2015年(nian)(nian)(nian)，全國新(xin)(xin)(xin)華(hua)系統開設24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)20余家(jia)；2016年(nian)(nian)(nian)，僅江蘇新(xin)(xin)(xin)華(hua)就開設6家(jia)24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)；2017年(nian)(nian)(nian)，新(xin)(xin)(xin)華(hua)系的(de)(de)24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)新(xin)(xin)(xin)增(zeng)13家(jia)。

新(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)子品(pin)(pin)牌(pai)(pai)(pai)集群(qun)形成。安徽新(xin)華(hua)(hua)打造出以(yi)(yi)(yi)“閱(yue)生活”“前言后記”“讀(du)(du)書(shu)(shu)(shu)(shu)會”為(wei)代表的(de)文(wen)化(hua)商(shang)業品(pin)(pin)牌(pai)(pai)(pai)，廣(guang)東新(xin)華(hua)(hua)擁有“四閱(yue)”“書(shu)(shu)(shu)(shu)笙(sheng)”“渡(du)”“泊(bo)”“吾悅”等書(shu)(shu)(shu)(shu)店(dian)(dian)品(pin)(pin)牌(pai)(pai)(pai)，四川(chuan)新(xin)華(hua)(hua)面對不同消費(fei)群(qun)體形成“新(xin)華(hua)(hua)文(wen)軒”“軒客(ke)會”“文(wen)軒兒(er)童書(shu)(shu)(shu)(shu)店(dian)(dian)”“讀(du)(du)讀(du)(du)書(shu)(shu)(shu)(shu)吧”多(duo)特(te)色經營格局(ju)，還有云南(nan)新(xin)華(hua)(hua)的(de)“云上鄉愁書(shu)(shu)(shu)(shu)院”、河(he)南(nan)新(xin)華(hua)(hua)的(de)“尚書(shu)(shu)(shu)(shu)房”等。這些新(xin)興書(shu)(shu)(shu)(shu)店(dian)(dian)很多(duo)采(cai)用連鎖形式，它們在為(wei)廣(guang)大(da)讀(du)(du)者提供(gong)圖書(shu)(shu)(shu)(shu)和音像制品(pin)(pin)的(de)同時，通過(guo)引(yin)入教育培(pei)訓、手工體驗(yan)、特(te)色文(wen)創(chuang)、多(duo)元(yuan)文(wen)化(hua)產(chan)品(pin)(pin)、餐飲服務等手段，提升客(ke)戶黏性(xing)，發掘(jue)流量價值，逐步構建以(yi)(yi)(yi)文(wen)化(hua)消費(fei)為(wei)核心、以(yi)(yi)(yi)文(wen)化(hua)體驗(yan)為(wei)品(pin)(pin)質的(de)新(xin)零售(shou)體系(xi)。

紅(hong)(hong)(hong)色(se)與特(te)色(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)成獨特(te)風景。“十三五”期(qi)間(jian)，新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)系(xi)統建(jian)設(she)了不少“小而美”的(de)特(te)色(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大大改變了人們對新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)刻板印象。以(yi)紅(hong)(hong)(hong)色(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為例(li)(li)，2015年至今建(jian)成的(de)有江(jiang)西新(xin)(xin)華(hua)(hua)(hua)的(de)井(jing)岡山紅(hong)(hong)(hong)色(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河北新(xin)(xin)華(hua)(hua)(hua)的(de)涿州紅(hong)(hong)(hong)色(se)文化書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和涉縣紅(hong)(hong)(hong)色(se)主題(ti)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)(xin)華(hua)(hua)(hua)的(de)紅(hong)(hong)(hong)安(an)七里坪紅(hong)(hong)(hong)色(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜西新(xin)(xin)華(hua)(hua)(hua)的(de)延(yan)安(an)中國紅(hong)(hong)(hong)色(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)等(deng)。不少特(te)色(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)有“跨界”特(te)征。例(li)(li)如，江(jiang)蘇新(xin)(xin)華(hua)(hua)(hua)開辟了數十家“書(shu)(shu)(shu)(shu)(shu)香建(jian)行”，在常州把(ba)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開進(jin)汽車美容(rong)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和連鎖藥店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在鎮(zhen)江(jiang)創新(xin)(xin)發展(zhan)多家“紅(hong)(hong)(hong)領巾書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海南新(xin)(xin)華(hua)(hua)(hua)以(yi)“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅(lv)游”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫院”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地(di)產”等(deng)模(mo)式建(jian)設(she)特(te)色(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)(xin)華(hua)(hua)(hua)把(ba)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開到景區和軍營，山西新(xin)(xin)華(hua)(hua)(hua)推進(jin)機關書(shu)(shu)(shu)(shu)(shu)屋(wu)、醫院書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)建(jian)設(she)，內蒙古新(xin)(xin)華(hua)(hua)(hua)援建(jian)農(nong)牧區家庭書(shu)(shu)(shu)(shu)(shu)屋(wu)。

校(xiao)(xiao)園書(shu)(shu)店(dian)(dian)建(jian)設(she)獲政策強(qiang)力推動。在2019年(nian)教育部辦公廳發(fa)布(bu)的(de)(de)(de)(de)(de)《關于進(jin)一步支持高校(xiao)(xiao)校(xiao)(xiao)園實體書(shu)(shu)店(dian)(dian)發(fa)展的(de)(de)(de)(de)(de)指導意見》等利(li)好政策的(de)(de)(de)(de)(de)推動下(xia)，校(xiao)(xiao)園書(shu)(shu)店(dian)(dian)的(de)(de)(de)(de)(de)建(jian)設(she)得到加強(qiang)。在《意見》發(fa)布(bu)的(de)(de)(de)(de)(de)當年(nian)，多家(jia)新(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)店(dian)(dian)建(jian)設(she)的(de)(de)(de)(de)(de)高校(xiao)(xiao)校(xiao)(xiao)園書(shu)(shu)店(dian)(dian)亮(liang)相，如新(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)店(dian)(dian)總店(dian)(dian)與(yu)中國傳(chuan)媒大(da)學聯合營建(jian)的(de)(de)(de)(de)(de)“中傳(chuan)知行(xing)書(shu)(shu)店(dian)(dian)-新(xin)(xin)華(hua)(hua)(hua)(hua)爾雅書(shu)(shu)房”，武漢新(xin)(xin)華(hua)(hua)(hua)(hua)投資(zi)興建(jian)的(de)(de)(de)(de)(de)江漢大(da)學清源書(shu)(shu)店(dian)(dian)，陜西(xi)新(xin)(xin)華(hua)(hua)(hua)(hua)在西(xi)安電子科技大(da)學打造的(de)(de)(de)(de)(de)充滿年(nian)代感的(de)(de)(de)(de)(de)“新(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)店(dian)(dian)·西(xi)電1931”等。各地(di)也在加緊各類(lei)校(xiao)(xiao)園書(shu)(shu)店(dian)(dian)的(de)(de)(de)(de)(de)建(jian)設(she)。例如，河南新(xin)(xin)華(hua)(hua)(hua)(hua)在多家(jia)高校(xiao)(xiao)建(jian)設(she)“時間的(de)(de)(de)(de)(de)顏色”書(shu)(shu)店(dian)(dian)，江西(xi)新(xin)(xin)華(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)“新(xin)(xin)華(hua)(hua)(hua)(hua)壹品(pin)”校(xiao)(xiao)園文化(hua)綜合服務平臺遍布(bu)數(shu)百家(jia)學校(xiao)(xiao)，湖(hu)北新(xin)(xin)華(hua)(hua)(hua)(hua)創立了“倍閱(yue)”校(xiao)(xiao)園書(shu)(shu)店(dian)(dian)品(pin)牌。

館(guan)(guan)(guan)(guan)(guan)(guan)店(dian)互通實現“借”“賣”一(yi)體化。國(guo)內較早(zao)開(kai)(kai)展館(guan)(guan)(guan)(guan)(guan)(guan)店(dian)互通服務(wu)的(de)是(shi)內蒙古(gu)。2015年，內蒙古(gu)圖(tu)(tu)書(shu)館(guan)(guan)(guan)(guan)(guan)(guan)和當(dang)地(di)新(xin)(xin)華書(shu)店(dian)合(he)(he)作(zuo)(zuo)，通過開(kai)(kai)展以“讀(du)(du)者在(zai)新(xin)(xin)華書(shu)店(dian)選(xuan)書(shu)、圖(tu)(tu)書(shu)館(guan)(guan)(guan)(guan)(guan)(guan)買(mai)單(dan)”為特征的(de)“彩云服務(wu)”，使得內蒙古(gu)圖(tu)(tu)書(shu)館(guan)(guan)(guan)(guan)(guan)(guan)當(dang)年新(xin)(xin)書(shu)流通率達到100%。此(ci)舉經媒體報道后(hou)，全國(guo)各地(di)紛紛效仿。此(ci)后(hou)，各地(di)圖(tu)(tu)書(shu)館(guan)(guan)(guan)(guan)(guan)(guan)和新(xin)(xin)華書(shu)店(dian)的(de)合(he)(he)作(zuo)(zuo)逐步(bu)深化，館(guan)(guan)(guan)(guan)(guan)(guan)店(dian)一(yi)體的(de)新(xin)(xin)型公共讀(du)(du)書(shu)空(kong)間建(jian)設(she)形(xing)成(cheng)風潮，比如四川省圖(tu)(tu)書(shu)館(guan)(guan)(guan)(guan)(guan)(guan)與新(xin)(xin)華文軒(xuan)合(he)(he)作(zuo)(zuo)的(de)“館(guan)(guan)(guan)(guan)(guan)(guan)中(zhong)(zhong)店(dian)”——文軒(xuan)讀(du)(du)讀(du)(du)書(shu)吧，成(cheng)都圖(tu)(tu)書(shu)館(guan)(guan)(guan)(guan)(guan)(guan)與新(xin)(xin)華文軒(xuan)合(he)(he)作(zuo)(zuo)的(de)“店(dian)中(zhong)(zhong)館(guan)(guan)(guan)(guan)(guan)(guan)”——城市閱(yue)(yue)讀(du)(du)空(kong)間，安徽新(xin)(xin)華與安徽銅(tong)陵市圖(tu)(tu)書(shu)館(guan)(guan)(guan)(guan)(guan)(guan)、安徽職業學院圖(tu)(tu)書(shu)館(guan)(guan)(guan)(guan)(guan)(guan)融為一(yi)體的(de)“綜合(he)(he)閱(yue)(yue)讀(du)(du)文化空(kong)間”等。館(guan)(guan)(guan)(guan)(guan)(guan)店(dian)互通打破了(le)讀(du)(du)者、書(shu)店(dian)、圖(tu)(tu)書(shu)館(guan)(guan)(guan)(guan)(guan)(guan)之間的(de)壁壘，實現了(le)統籌整合(he)(he)、多方(fang)共贏，有力推動(dong)了(le)全民閱(yue)(yue)讀(du)(du)。