3月31日，中國出(chu)(chu)(chu)版(ban)高(gao)層論(lun)壇在2021北京圖書(shu)訂(ding)貨(huo)會(hui)開幕當天舉行(xing)。論(lun)壇以擘畫“十四五”高(gao)質量出(chu)(chu)(chu)版(ban)，開創全民閱讀“三新”氣象為主題(ti)，聚(ju)焦出(chu)(chu)(chu)版(ban)行(xing)業的(de)發展難(nan)點(dian)熱(re)點(dian)，集中展現出(chu)(chu)(chu)版(ban)人對后疫情(qing)時代(dai)行(xing)業創新發展的(de)思考。

中(zhong)(zhong)國(guo)出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)協(xie)會(hui)理事長(chang)柳斌杰做《邁向“十四五(wu)”新(xin)(xin)(xin)(xin)階段，出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)業(ye)要(yao)有(you)怎樣的(de)(de)新(xin)(xin)(xin)(xin)格局》主(zhu)(zhu)(zhu)旨報告 。報告緊緊圍繞十九屆五(wu)中(zhong)(zhong)全(quan)會(hui)精神，錨定出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)業(ye)高質量(liang)發展(zhan)和建設(she)(she)文(wen)(wen)化(hua)(hua)(hua)強(qiang)國(guo)的(de)(de)愿景目標，從立足(zu)新(xin)(xin)(xin)(xin)階段、貫徹新(xin)(xin)(xin)(xin)理念、構建新(xin)(xin)(xin)(xin)格局等方面，勾畫(hua)了(le)戰(zhan)(zhan)略思路、愿景目標，也指出(chu)(chu)(chu)了(le)重(zhong)點任務，明確(que)了(le)問(wen)題導向。他表示，出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)業(ye)一要(yao)抓住機遇謀發展(zhan)——建黨(dang)(dang)百年(nian)的(de)(de)主(zhu)(zhu)(zhu)題出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)成為(wei)(wei)今年(nian)的(de)(de)重(zhong)中(zhong)(zhong)之(zhi)重(zhong)；以黨(dang)(dang)史學(xue)(xue)(xue)習(xi)為(wei)(wei)重(zhong)點的(de)(de)教育活動為(wei)(wei)出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)業(ye)提(ti)供了(le)深耕協(xie)作的(de)(de)主(zhu)(zhu)(zhu)戰(zhan)(zhan)場(chang)；建設(she)(she)書香社會(hui)已經(jing)提(ti)上全(quan)黨(dang)(dang)日程(cheng)；理論、學(xue)(xue)(xue)術、科學(xue)(xue)(xue)、文(wen)(wen)學(xue)(xue)(xue)方面的(de)(de)出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)成為(wei)(wei)主(zhu)(zhu)(zhu)題出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)的(de)(de)重(zhong)要(yao)規(gui)劃(hua)；教育體制改(gai)革(ge)的(de)(de)重(zhong)要(yao)方向是(shi)圖書能力的(de)(de)提(ti)升；文(wen)(wen)藝作品出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)和網絡出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)為(wei)(wei)新(xin)(xin)(xin)(xin)時代文(wen)(wen)化(hua)(hua)(hua)發展(zhan)注(zhu)入力量(liang)。二要(yao)積極(ji)應對新(xin)(xin)(xin)(xin)挑(tiao)戰(zhan)(zhan)——在全(quan)球百年(nian)大(da)變局的(de)(de)國(guo)際環(huan)境下，傳播中(zhong)(zhong)國(guo)文(wen)(wen)化(hua)(hua)(hua)，提(ti)升國(guo)際影響力；做好繼續面對新(xin)(xin)(xin)(xin)冠肺炎(yan)疫情(qing)考驗(yan)的(de)(de)思想準備；在新(xin)(xin)(xin)(xin)媒(mei)體環(huan)境下找到讀(du)者、找到市場(chang)；利(li)用好現有(you)的(de)(de)智(zhi)能化(hua)(hua)(hua)出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)服(fu)務新(xin)(xin)(xin)(xin)平臺，擴大(da)服(fu)務方式；解決出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)資(zi)源(yuan)市場(chang)化(hua)(hua)(hua)配置、管理創(chuang)新(xin)(xin)(xin)(xin)、政策性措(cuo)施(shi)優化(hua)(hua)(hua)等問(wen)題。三(san)要(yao)主(zhu)(zhu)(zhu)動求(qiu)變，開啟出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)強(qiang)國(guo)建設(she)(she)新(xin)(xin)(xin)(xin)征(zheng)程(cheng)——抓規(gui)劃(hua)、謀長(chang)遠、強(qiang)基礎、開新(xin)(xin)(xin)(xin)局、起好步，在社會(hui)發展(zhan)中(zhong)(zhong)推動多業(ye)態的(de)(de)出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)服(fu)務。

如何在百(bai)年未有之大(da)變(bian)局(ju)和(he)(he)國(guo)際(ji)國(guo)內雙循(xun)環新格局(ju)的(de)大(da)背景下，更好(hao)(hao)地講好(hao)(hao)中(zhong)(zhong)(zhong)國(guo)故事(shi)(shi)、傳(chuan)播好(hao)(hao)中(zhong)(zhong)(zhong)國(guo)聲音，促進文(wen)明互(hu)鑒，推動構建(jian)人類命(ming)(ming)運(yun)共同體(ti)，是出(chu)(chu)(chu)版業界的(de)更大(da)使(shi)命(ming)(ming)和(he)(he)更新命(ming)(ming)題(ti)(ti)。中(zhong)(zhong)(zhong)宣部進出(chu)(chu)(chu)口管理局(ju)副局(ju)長趙(zhao)海(hai)云(yun)在《創新出(chu)(chu)(chu)版進出(chu)(chu)(chu)口管理 為(wei)展示國(guo)家形象(xiang)發(fa)揮重要作用》的(de)專(zhuan)題(ti)(ti)演講中(zhong)(zhong)(zhong)，從政策與發(fa)展走(zou)向(xiang)勾勒了(le)出(chu)(chu)(chu)版“走(zou)出(chu)(chu)(chu)去(qu)”面臨的(de)機(ji)遇(yu)挑(tiao)戰，指(zhi)(zhi)出(chu)(chu)(chu)了(le)努力方向(xiang)和(he)(he)著力重點(dian)。他指(zhi)(zhi)出(chu)(chu)(chu)，一(yi)要全力推動習近(jin)平總書(shu)(shu)記著作和(he)(he)相關圖(tu)(tu)書(shu)(shu)的(de)對外(wai)出(chu)(chu)(chu)版發(fa)行；二要將講好(hao)(hao)建(jian)黨百(bai)年故事(shi)(shi)作為(wei)對外(wai)出(chu)(chu)(chu)版的(de)主題(ti)(ti)主線；三要突出(chu)(chu)(chu)亮點(dian)辦好(hao)(hao)“亞洲(zhou)經典(dian)著作互(hu)譯計劃(hua)”“中(zhong)(zhong)(zhong)國(guo)書(shu)(shu)架”“第(di)28屆北京國(guo)際(ji)圖(tu)(tu)書(shu)(shu)博(bo)覽會”“第(di)15屆中(zhong)(zhong)(zhong)華圖(tu)(tu)書(shu)(shu)特(te)殊貢(gong)獻(xian)獎評(ping)選”4個專(zhuan)項(xiang)活(huo)動；四要高質量開展出(chu)(chu)(chu)版“走(zou)出(chu)(chu)(chu)去(qu)”工(gong)作。

深化(hua)出(chu)(chu)(chu)版(ban)(ban)(ban)業(ye)供給側結構性改(gai)革、推動(dong)出(chu)(chu)(chu)版(ban)(ban)(ban)文化(hua)產業(ye)高(gao)質(zhi)(zhi)量發(fa)(fa)展(zhan)(zhan)，建設出(chu)(chu)(chu)版(ban)(ban)(ban)強國，是實(shi)現“十(shi)四五(wu)”規劃(hua)和2035年遠景目標的(de)應有(you)之義(yi)。其中(zhong)(zhong)，優化(hua)出(chu)(chu)(chu)版(ban)(ban)(ban)結構、強化(hua)精品(pin)出(chu)(chu)(chu)版(ban)(ban)(ban)、提(ti)(ti)(ti)升(sheng)(sheng)(sheng)內(nei)容品(pin)質(zhi)(zhi)和經營管理質(zhi)(zhi)量是必然要(yao)求。中(zhong)(zhong)宣部質(zhi)(zhi)檢(jian)中(zhong)(zhong)心主任袁(yuan)亞平(ping)以《對新發(fa)(fa)展(zhan)(zhan)階段(duan)提(ti)(ti)(ti)升(sheng)(sheng)(sheng)出(chu)(chu)(chu)版(ban)(ban)(ban)產品(pin)質(zhi)(zhi)量的(de)思考(kao)》為題(ti)，分析(xi)了出(chu)(chu)(chu)版(ban)(ban)(ban)業(ye)在強化(hua)出(chu)(chu)(chu)版(ban)(ban)(ban)質(zhi)(zhi)量等(deng)方(fang)面(mian)(mian)(mian)取得的(de)成績(ji)、面(mian)(mian)(mian)臨的(de)問題(ti)、努力的(de)方(fang)向，直指行(xing)業(ye)痛點，對業(ye)界推進高(gao)質(zhi)(zhi)量發(fa)(fa)展(zhan)(zhan)具有(you)推動(dong)意(yi)義(yi)。他表(biao)示，進入新發(fa)(fa)展(zhan)(zhan)階段(duan)，提(ti)(ti)(ti)升(sheng)(sheng)(sheng)出(chu)(chu)(chu)版(ban)(ban)(ban)產品(pin)質(zhi)(zhi)量，一要(yao)把(ba)握優質(zhi)(zhi)方(fang)向，把(ba)習(xi)近(jin)平(ping)新時代中(zhong)(zhong)國特色社會主義(yi)思想作為提(ti)(ti)(ti)升(sheng)(sheng)(sheng)出(chu)(chu)(chu)版(ban)(ban)(ban)產品(pin)質(zhi)(zhi)量工(gong)作的(de)根(gen)本(ben)指南；二要(yao)堅持問題(ti)導向，以“刀刃向內(nei)”的(de)勇氣破解出(chu)(chu)(chu)版(ban)(ban)(ban)產品(pin)質(zhi)(zhi)量提(ti)(ti)(ti)升(sheng)(sheng)(sheng)面(mian)(mian)(mian)臨的(de)主要(yao)問題(ti)；三(san)要(yao)明確提(ti)(ti)(ti)質(zhi)(zhi)路向，以強烈的(de)政治責(ze)任感和歷史使命感推動(dong)出(chu)(chu)(chu)版(ban)(ban)(ban)產品(pin)質(zhi)(zhi)量提(ti)(ti)(ti)升(sheng)(sheng)(sheng)。

論壇為熱心閱(yue)讀推廣事業并做(zuo)出突出貢獻(xian)的三位“直播(bo)達人”——樊(fan)登(deng)讀書創始人、首席內(nei)容官樊(fan)登(deng)，著名節目主(zhu)持(chi)人、作(zuo)家、教育人王(wang)芳，“凱(kai)(kai)叔(shu)講故事APP”創始人王(wang)凱(kai)(kai)頒發了“2021年度閱(yue)讀推廣大使”證牌。樊(fan)登(deng)代表(biao)獲頒大使做(zuo)《堅守閱(yue)讀推廣使命》的專(zhuan)題演(yan)講。

沙(sha)龍(long)對話環節，論(lun)壇邀請了2020年“率先垂范”、試水直(zhi)(zhi)播新營(ying)(ying)銷的出版社(she)掌(zhang)門人——生活·讀書(shu)·新知三聯(lian)書(shu)店(dian)總編(bian)輯(ji)肖啟明，機械工(gong)業信息研(yan)究院(yuan)院(yuan)長、機械工(gong)業出版社(she)社(she)長李奇，華東師范大學出版社(she)董事(shi)長、社(she)長王焰以及國(guo)家一級作家雪(xue)漠，探討短(duan)視頻直(zhi)(zhi)播營(ying)(ying)銷心得、經驗(yan)及趨(qu)勢。

本屆論壇還(huan)發(fa)布了融(rong)合(he)國家出版發(fa)行信息(xi)公共服務平臺的CNONIX應用示范單位(wei)銷售數(shu)據和商(shang)報·奧示監測數(shu)據的2020年及2021開年最(zui)新統計(ji)數(shu)據分(fen)析報告。

會(hui)(hui)(hui)議由中(zhong)(zhong)國(guo)(guo)(guo)(guo)出(chu)版協(xie)會(hui)(hui)(hui)常(chang)務副(fu)理事長(chang)兼秘(mi)書(shu)(shu)長(chang)劉建(jian)國(guo)(guo)(guo)(guo)、中(zhong)(zhong)國(guo)(guo)(guo)(guo)出(chu)版傳媒商報(bao)社社長(chang)伍旭升分別主持。北(bei)京圖(tu)(tu)(tu)書(shu)(shu)訂(ding)貨(huo)會(hui)(hui)(hui)組(zu)委(wei)(wei)(wei)會(hui)(hui)(hui)顧問、中(zhong)(zhong)國(guo)(guo)(guo)(guo)書(shu)(shu)刊(kan)發(fa)行業協(xie)會(hui)(hui)(hui)理事長(chang)艾(ai)立民，北(bei)京圖(tu)(tu)(tu)書(shu)(shu)訂(ding)貨(huo)會(hui)(hui)(hui)組(zu)委(wei)(wei)(wei)會(hui)(hui)(hui)主任、中(zhong)(zhong)國(guo)(guo)(guo)(guo)書(shu)(shu)刊(kan)發(fa)行業協(xie)會(hui)(hui)(hui)副(fu)理事長(chang)紀宏，北(bei)京圖(tu)(tu)(tu)書(shu)(shu)訂(ding)貨(huo)會(hui)(hui)(hui)組(zu)委(wei)(wei)(wei)會(hui)(hui)(hui)秘(mi)書(shu)(shu)長(chang)、中(zhong)(zhong)國(guo)(guo)(guo)(guo)版協(xie)副(fu)秘(mi)書(shu)(shu)長(chang)劉麗(li)霞，北(bei)京圖(tu)(tu)(tu)書(shu)(shu)訂(ding)貨(huo)會(hui)(hui)(hui)組(zu)委(wei)(wei)(wei)會(hui)(hui)(hui)副(fu)秘(mi)書(shu)(shu)長(chang)、中(zhong)(zhong)國(guo)(guo)(guo)(guo)書(shu)(shu)刊(kan)發(fa)行業協(xie)會(hui)(hui)(hui)副(fu)秘(mi)書(shu)(shu)長(chang)鮑黎均及各地省委(wei)(wei)(wei)宣傳部、出(chu)版集團、出(chu)版社負責人(ren)出(chu)席論壇。